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L'Oréal Professionnel has two new recruits for its Glam Team, Alessandra Ambrosio and Camille Rowe-Pourcheresse.
February 4, 2016
By: Marie Redding
L’Oréal Professionnel has recruited Alessandra Ambrosio and Camille Rowe-Pourcheresse to join its Glam Team in 2016. Rowe-Pourcheresse is a model who is ranked by Vanity Fair as the 10th most influential French person in the world. She will be the face of L’Oréal Professionnel’s new INOA Blond Resist. Brazilian supermodel and Victoria’s Secret “Angel” Alessandra Ambrosio will be the face of L’Oréal Professionnel’s DIARICHESSE Hi-Visibility. To promote the new products, L’Oréal Professionnel has two digital campaigns: #Nofilter featuring Ambrosio and #findtheone starring Camille Rowe-Pourcheresse. Anne-Laure LECERF, L’Oréal Professionnel International Managing Director, said, “These partnerships illustrate the brand’s strong digital transformation, which we’ve accelerated since 2014. Alessandra Ambrosio and Camille Rowe-Pourcheresse perfectly embody the values of fashion and beauty that are key…I am sure that they will inspire many women and give them the desire to go to salon.”
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